Google Ads Performance Analysis Template for Campaign Insights

Key benefits & value for buyers

The Google Ads performance template transforms raw campaign exports into actionable insight. Instead of spending hours cleaning CSVs and building pivot tables, you get a structured workbook that:

• Saves time — import data, click “Refresh”, and produce a consolidated performance report in minutes.
• Improves accuracy — standardized formulas for ROAS, CPA, CTR and conversion rate reduce human error.
• Facilitates auditability — all calculations are visible and traceable, suitable for accountants and auditors.
• Flexible reporting — filter by date, campaign, ad group, device, or custom tags for client or internal reporting.
• Cost-effective — a fraction of the price of bespoke BI tools; you keep full control in Excel.

Use cases & real-life scenarios

Monthly client reporting for agencies

Import multiple client accounts, normalize cost and conversion columns, and export a one-page summary showing spend, conversions, and ROAS per campaign — ready for email or slide decks.

Finance & accounting reconciliation

Accountants can map ad costs to GL codes, run month-end reconciliations and produce evidence-backed expense reports without exporting to other systems.

Performance troubleshooting for analysts

Data analysts can quickly pivot on creative, audience, or placement to detect underperforming segments and reallocate budget with quantifiable ROI impacts.

Who is this product for?

Designed for professionals who need reliable Excel-based marketing analytics:

• Accountants and auditors who must validate advertising expenses and returns.
• Data analysts who prefer Excel for fast ad-hoc analysis and model building.
• SMBs and marketing teams seeking a low-cost, controllable PPC performance tracker.
• Consultants and freelance performance marketers producing client reports and ROAS analyses.

How to choose the right version

The template comes in two standard versions. Choose based on data scale and automation needs:

• Standard (Excel workbook) — best for single-account use, manual CSV imports, and teams that prefer formula transparency.
• Pro (with VBA) — includes macros to automate imports, de-duplicate rows, and refresh dashboard views. Recommended for agencies and multi-account workflows.

If you need custom mappings, currency conversions, or integration support (for example, automated Google Ads report downloads), ProXlsx offers hourly customization services to adapt the template to your environment.

Quick comparison with typical alternatives

Common alternatives are manual spreadsheets, cloud BI tools, or fully managed dashboards. Compared to those:

• Vs manual spreadsheets: Dramatically less setup time and fewer formula errors.
• Vs cloud BI: Lower cost and full control of data in Excel; no subscription lock-in.
• Vs bespoke development: Faster deployment and predictable price; optional paid customization if you need advanced features.

Best practices & tips to get maximum value

• Standardize naming conventions for campaigns and ad groups before importing to ensure clean aggregation.
• Use the Pro VBA version if you frequently handle daily exports — it reduces repetitive tasks and mistakes.
• Keep a raw backup sheet of imports for audit trails; the template is designed to layer reporting on top of untouched raw data.
• Map conversions to a unified “conversion value” column to measure true ROAS across channels or currencies.
• Combine this template with ProXlsx hourly services to automate data pulls or adapt the workbook to your ERP chart of accounts.

Common mistakes when buying/using similar templates — and how to avoid them

• Buying a generic template that doesn’t match your reporting columns — avoid by checking compatibility with your Google Ads export fields.
• Skipping audit checks — always validate totals against Google Ads reports for the first 1–2 imports.
• Over-automating too early — start with the standard version to confirm KPIs, then move to automation when the process is stable.
• Ignoring currency handling — ensure currency columns are clearly defined or converted before calculating ROAS.

Product specifications

• File format: .xlsx (compatible with Excel 2016, Excel 2019, Microsoft 365)
• Sheets included: Raw imports, Normalized data, Dashboard, ROAS summary, Pivot-ready data, Instructions
• Automation: Optional VBA macros included in Pro version (macro-enabled file)
• Language: English (instructions include notes for Arabic Excel locales)
• Delivery: Instant digital download after purchase
• Support: 7-day email support for setup questions; paid hourly customization available
• Usage notes: Works with Google Ads CSV/Excel exports and most third-party ad data when mapped to template columns

FAQ